Marketing Analysis Great Clips will be Natalie’s Beauty Salons’ biggest competitor overall. It is one of the greatest salons in the country. They offer the most natural products out there. They offer lip care, body wash, shampoo, conditioner, paste, gel, etc. But that does not make Natalie’s Beauty Salon any different. We offer more than half those products, and as the business grows, the products will expand.
The target market for Natalie’s Beauty Salon is going towards more of women but men are more than welcome to come. Beauty does not interest many men that most know. In Troy, Michigan alone, females and the middle age take up most of the population in the city. Natalie’s Beauty Salon will have business cards, and ads posted all over the city to grab the customers attention. If the customers are interested in coming in, they can call the salon or they can just come on in.
The business owner determines the prices for Natalie’s Beauty Salons’ products. Our prices are affordable for most customers. For a bottle of any hair product, the average price would be about $4-6. Discounts will be determined on how many times a customer comes in to the salon. Receiving rewards on your Natalie’s Beauty Salon card will determine the amount of your discount. We accept all kinds of credit, no checks. We will promote advertisement through ads all over the city, and hopefully later on, as the business grows, we’ll have a commercial. As the business first opens, we will have an open house where all the customers are welcomed with food, refreshments, and live entertainment. Finally, Natalie’s Beauty Salon will set aside about $10-15,000 for marketing.